Marketing Leader Era Williams Joins Asurity as Director of Marketing

June 22, 2022
Asurity Technologies, LLC (“Asurity”) is pleased to announce Era Williams has joined thecompany as Director of Marketing. Era brings with her over 20 years of experience inmarketing. Over the course of her career, she has guided technology companies in integratingdigital and traditional marketing, sales and business development, client relations and retention,as well as lead and […]

Asurity Technologies, LLC (“Asurity”) is pleased to announce Era Williams has joined the
company as Director of Marketing. Era brings with her over 20 years of experience in
marketing. Over the course of her career, she has guided technology companies in integrating
digital and traditional marketing, sales and business development, client relations and retention,
as well as lead and demand generation, brand awareness, and event management. Prior to
joining Asurity, Era directed a wide range of activities for Anju Software, a leading provider of
comprehensive software solutions to the life sciences industry, including product launches,
optimizing digital marketing strategies and SEO, and modernizing corporate and product
presence online.

Asurity delivers compliance-focused products and solutions to the mortgage and consumer
lending sectors. Asurity’s software offerings include RiskExec®, a reporting and analytics
platform for HMDA, CRA, redlining, fair lending, and fair servicing; Propel™, a leading solution
for the dynamic preparation of compliant mortgage document packages; and RegCheck®, a
loan compliance engine that seamlessly integrates to mortgage LOS software to produce real
time compliance checks and certificates.

“We are constantly evolving ways to get the word out about our exceptional software products,
and Era will play a critical role in messaging the potential for the lenders that we serve to better
automate their processes while improving compliance and driving cost efficiencies,” said Luke
Wimer
, COO of Asurity. He continued, “Building on the rapid adoption of RiskExec® by our
financial services clients, Asurity this year released its fully updated mortgage loan document
platform, Propel™, a highly configurable application that supports innovative lenders. And, in
Q1 2022, Asurity launched RegCheck®, also built on an entirely new, integrated technology
stack for flexibility, rapid deployment, and scalability.”

Driving lead generation and sales growth through effective marketing and brand-building
strategies is Era’s passion. She commented, “I am proud to join the Asurity team. The organization demonstrates innovation and garners accolades from its dedicated clients across the financial services industry. With the mortgage industry undergoing a digital transformation, Asurity is already playing a big role in helping to simplify and automate critical steps in lending and servicing processes. I look forward to leveraging digital and traditional marketing strategies to increase market share and expand brand awareness of all Asurity’s solutions and services.”

For more information on Asurity’s suite of software solutions, contact us at (202) 765-2150 or
info@asurity.com.

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